So by now you’ve probably heard about behavioral targeting, contextual targeting and demographic targeting. Ready for the next big thing? Personalized Retargeting, the latest approach in online consumer advertising. Focusing on online shoppers, personalized retargeting aims to recapture a consumer who left a retailers site without completing a purchase.
Webmedia team explains that if we were to visit an online store today but left without actually buying anything we are likely to continue to see personalized ads that mirror our browsing history and run
images and content that relate to the items we almost purchased.
Read all about Personalized Retargeting here: